by Tobi Cyprain | Oct 12, 2021 | AI/Human Blogs, Blog, Research & Insights
Who else is tired of the ‘find a SaaS Niche’ cliché? Everywhere you go. Every site you check. And every expert you ask; the same big talk of niching down. We both know that you want to niche down. You want to find the perfect market and interact with the right...
by Tobi Cyprain | Aug 21, 2020 | Blog, Conversion Strategies, Research & Insights
What’s the first thing that comes to mind when marketing your product or services? Is it the value it’s providing? The benefits it’s offering? Or the customers it’s serving? Indeed, you need to consider all three when creating a business. But when...
by Tobi Cyprain | Aug 20, 2020 | AI/Human Blogs, Blog, Research & Insights
Before we get started, hope you know how to conduct ICP research. If NO, kindly explore this piece. Otherwise, this article wouldn’t make much sense. Alright, with that in mind, let’s cut to the chase. A lot of well-meaning marketers reluctantly rely on...
by Tobi Cyprain | Aug 20, 2020 | AI/Human Blogs, Blog, Research & Insights
Buyer Persona, Customer Avatar, Idel Customer profiles (ICP), or Marketing Persona. If you have been trying to give your product a substantial footing in any competitive industry, you must have come across one of the terms above. A buyer persona, customer avatar, ICP,...
by Tobi Cyprain | Aug 19, 2020 | Blog, Conversion Strategies, Research & Insights
Remember Gillette’s controversial ad? THE BEST A MAN CAN GET The ad was aired once but attracted over 4 million views in less than 24 hours. HOW WAS THAT POSSIBLE? Story Ever wondered why every kid compels the parent to add late-night stories to their daily...
by Tobi Cyprain | Aug 19, 2020 | AI/Human Blogs, Blog, Research & Insights
Are you out to ‘compete’ or ‘dominate?’—if you are here to compete, please ignore this marketing piece—otherwise, let’s set new industry standards. Ave Maria cosmetics was created in 2007 with zero clientele and zero funds to run a marketing campaign. Situated...
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