by Tobi Cyprain | Aug 21, 2026 | Conversion Strategies, Research & Insights
In 1977, Gary Gilmore demanded he get the death sentence… He committed two murders. The Supreme Court had deemed the death penalty “cruel and unusual” and had only reinstated it the previous year; but was yet to proclaim death on anyone for close to a decade....
by Tobi Cyprain | Aug 20, 2026 | Conversion Strategies, Research & Insights
A – Addicted I’m a word-addict relying on impracticalities like creativity and imagination to argue for or against any POV with equal conviction. Neither marijuana, alcohol, nor sex (and I was a big fan of all three) makes me feel as enthusiastically devoted. B...
by Tobi Cyprain | Aug 19, 2026 | Research & Insights, Software Reviews
I’ve been on a weight loss journey for as long as I can remember. It’s not like I’m obese or anything, just conscious. Guessing it’s because my dad’s tummy sometimes scares me. So I have developed a somewhat inconsistent routine that fluctuates with my mental...
by Tobi Cyprain | Jul 15, 2026 | Conversion Strategies, Research & Insights
I’m no LinkedIn guru, and I rarely get more than 10 likes on average. But I’ve got a ton of these sorts of messages… and have landed multiple clients by interacting on the platform. So you might want to listen to what I have to say about LinkedIn...
by Tobi Cyprain | Oct 11, 2023 | Conversion Strategies, Research & Insights
If you want people to develop an interest in a SaaS tool, you must learn to write SOLID software reviews. By solid, I mean reviews optimized for conversion. Content that can: Pull in noteworthy traffic, Make people care, And increase sign up. There are two ways...
by Tobi Cyprain | Oct 9, 2023 | Research & Insights, Software Reviews
What is Writesonic, Exactly? Writesonic is an AI tool you can use to turn simple prompts into amazing content. It bills itself as the best AI platform for people who want to transform their digital presence. In other words, it’s NOT just a text-based...
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