by Tobi Cyprain | Aug 21, 2026 | Conversion Strategies, Research & Insights
In 1977, Gary Gilmore demanded he get the death sentence… He committed two murders. The Supreme Court had deemed the death penalty “cruel and unusual” and had only reinstated it the previous year; but was yet to proclaim death on anyone for close to a decade....
by Tobi Cyprain | Aug 20, 2026 | Conversion Strategies, Research & Insights
A – Addicted I’m a word-addict relying on impracticalities like creativity and imagination to argue for or against any POV with equal conviction. Neither marijuana, alcohol, nor sex (and I was a big fan of all three) makes me feel as enthusiastically devoted. B...
by Tobi Cyprain | Jul 15, 2026 | Conversion Strategies, Research & Insights
I’m no LinkedIn guru, and I rarely get more than 10 likes on average. But I’ve got a ton of these sorts of messages… and have landed multiple clients by interacting on the platform. So you might want to listen to what I have to say about LinkedIn...
by Tobi Cyprain | Oct 11, 2023 | Conversion Strategies, Research & Insights
If you want people to develop an interest in a SaaS tool, you must learn to write SOLID software reviews. By solid, I mean reviews optimized for conversion. Content that can: Pull in noteworthy traffic, Make people care, And increase sign up. There are two ways...
by Tobi Cyprain | Jun 7, 2023 | Blog, Conversion Strategies, Research & Insights
Ready to eliminate all the conversion blockers making readers not wholeheartedly engage with your B2B blogs? Awesome! This post contains eight actionable tips, tricks, and strategies you can use to create human-to-human blogs people love. Let’s get started. ...
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