by Tobi Cyprain | Feb 26, 2023 | Blog, Conversion Strategies, Research & Insights
Ever wondered why a comparison blog (X vs Y article) is important to a SaaS content marketing funnel? Well, for one, it helps you highlight what your software can do and what it can’t. Plus, it’s an easy way to build trust, steal competitor mindshare, and...
by Tobi Cyprain | Feb 7, 2023 | Blog, Research & Insights, Software Reviews
Time-tracking apps aren’t just tools—they are stolid billable hours. Obviously, that’s the case for freelancers, but as you might have guessed, these tools are equally appealing to remote teams and everyone looking to capture an accurate record of how employees spend...
by Tobi Cyprain | Jan 21, 2023 | Blog, Conversion Strategies, Research & Insights
A troubling thought, isn’t it? You’re trying to gather information for a software comparison article but can’t wrap your mind around the features and criteria that make a comparison piece worth the read. And come to think of it, what makes your...
by Tobi Cyprain | Jan 3, 2023 | Blog, Research & Insights, Software Reviews
All-in-one project management software allows you to blend docs and spreadsheets into a single space, engineer breezy workplace collaborations, and break down tasks without the hustle and bustle of infinite spreads, sticky notes, or flowery drawings. There is a...
by Tobi Cyprain | Oct 31, 2022 | Blog, Conversion Strategies, Research & Insights
Harsh truth! As a B2B writer, you’re not going to end up with a truckload of bestsellers or a celebrity career. You might not even get the chance to write a book. In reality, you are a hidden, unknown ghostwriter unable to author 80% of the blogs you stayed up all...
by Tobi Cyprain | Oct 25, 2022 | Blog, Conversion Strategies, Research & Insights
Indeed, B2B writing is sometimes boring. As a B2B writer, you’ll have to deal with a landmine of vague and generic content briefs daily. At some point, it does get tiring. And in most cases, it leaves you with two choices; Start outsourcing work. Or find a way to...
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