by Tobi Cyprain | May 30, 2023 | Blog, Conversion Strategies, Research & Insights
Within the last five years, I wrote over 275 comparative blogs. Some enjoyed and continue to enjoy first-page privileges; others tanked. Now, the last 83 hours had me analyzing my dusty catalog of Microsoft and Google Doc files… A conscious effort to identify the...
by Tobi Cyprain | May 16, 2023 | Blog, Conversion Strategies, Research & Insights
Today I will show you all the elements you need to make your B2B blog compelling… and lead to conversion. The tips I’m about to share helped me generate thousands of leads for clients and have impacted over a million dollars in sales. Here goes: Lead...
by Tobi Cyprain | May 9, 2023 | Blog, Conversion Strategies, Research & Insights
PPC expert takes the stand. “Your Honour, within the past year, 50% of our marketing spend went to on-page SEO—keyword research and blog writing—I never said a word. But as we can see, things have changed. SEO is no longer what it used to be. Search engines now...
by Tobi Cyprain | Feb 26, 2023 | Blog, Conversion Strategies, Research & Insights
Ever wondered why a comparison blog (X vs Y article) is important to a SaaS content marketing funnel? Well, for one, it helps you highlight what your software can do and what it can’t. Plus, it’s an easy way to build trust, steal competitor mindshare, and...
by Tobi Cyprain | Jan 21, 2023 | Blog, Conversion Strategies, Research & Insights
A troubling thought, isn’t it? You’re trying to gather information for a software comparison article but can’t wrap your mind around the features and criteria that make a comparison piece worth the read. And come to think of it, what makes your...
by Tobi Cyprain | Oct 31, 2022 | Blog, Conversion Strategies, Research & Insights
Harsh truth! As a B2B writer, you’re not going to end up with a truckload of bestsellers or a celebrity career. You might not even get the chance to write a book. In reality, you are a hidden, unknown ghostwriter unable to author 80% of the blogs you stayed up all...
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