by Tobi Cyprain | Feb 26, 2023 | Blog, Conversion Strategies, Research & Insights
Ever wondered why a comparison blog (X vs Y article) is important to a SaaS content marketing funnel? Well, for one, it helps you highlight what your software can do and what it can’t. Plus, it’s an easy way to build trust, steal competitor mindshare, and...
by Tobi Cyprain | Jan 21, 2023 | Blog, Conversion Strategies, Research & Insights
A troubling thought, isn’t it? You’re trying to gather information for a software comparison article but can’t wrap your mind around the features and criteria that make a comparison piece worth the read. And come to think of it, what makes your...
by Tobi Cyprain | Oct 31, 2022 | Blog, Conversion Strategies, Research & Insights
Harsh truth! As a B2B writer, you’re not going to end up with a truckload of bestsellers or a celebrity career. You might not even get the chance to write a book. In reality, you are a hidden, unknown ghostwriter unable to author 80% of the blogs you stayed up all...
by Tobi Cyprain | Oct 25, 2022 | Blog, Conversion Strategies, Research & Insights
Indeed, B2B writing is sometimes boring. As a B2B writer, you’ll have to deal with a landmine of vague and generic content briefs daily. At some point, it does get tiring. And in most cases, it leaves you with two choices; Start outsourcing work. Or find a way to...
by Tobi Cyprain | Aug 21, 2020 | Blog, Conversion Strategies, Research & Insights
What’s the first thing that comes to mind when marketing your product or services? Is it the value it’s providing? The benefits it’s offering? Or the customers it’s serving? Indeed, you need to consider all three when creating a business. But when...
by Tobi Cyprain | Aug 19, 2020 | Blog, Conversion Strategies, Research & Insights
Remember Gillette’s controversial ad? THE BEST A MAN CAN GET The ad was aired once but attracted over 4 million views in less than 24 hours. HOW WAS THAT POSSIBLE? Story Ever wondered why every kid compels the parent to add late-night stories to their daily...
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