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8 Reasons Your B2B Blogs Are Not Converting

8 Reasons Your B2B Blogs Are Not Converting

by Tobi Cyprain | Jun 7, 2023 | Blog, Conversion Strategies, Research & Insights

Ready to eliminate all the conversion blockers making readers not wholeheartedly engage with your B2B blogs? Awesome! This post contains eight actionable tips, tricks, and strategies you can use to create human-to-human blogs people love. Let’s get started.   ...
7 Bare Essentials of Conversion-based Comparative Blogs

7 Bare Essentials of Conversion-based Comparative Blogs

by Tobi Cyprain | May 30, 2023 | Blog, Conversion Strategies, Research & Insights

Within the last five years, I wrote over 275 comparative blogs. Some enjoyed and continue to enjoy first-page privileges; others tanked.  Now, the last 83 hours had me analyzing my dusty catalog of Microsoft and Google Doc files… A conscious effort to identify the...
9 Elements of High Converting B2B Blogs

9 Elements of High Converting B2B Blogs

by Tobi Cyprain | May 16, 2023 | Blog, Conversion Strategies, Research & Insights

Today I will show you all the elements you need to make your B2B blog compelling… and lead to conversion.  The tips I’m about to share helped me generate thousands of leads for clients and have impacted over a million dollars in sales.    Here goes:    Lead...
The ROI Case for B2B Blogs (It’s Not SEO)

The ROI Case for B2B Blogs (It’s Not SEO)

by Tobi Cyprain | May 9, 2023 | Blog, Conversion Strategies, Research & Insights

PPC expert takes the stand.   “Your Honour, within the past year, 50% of our marketing spend went to on-page SEO—keyword research and blog writing—I never said a word. But as we can see, things have changed. SEO is no longer what it used to be. Search engines now...
How to Write Comparative SaaS Blogs without Bad-mouthing the Competition

How to Write Comparative SaaS Blogs without Bad-mouthing the Competition

by Tobi Cyprain | Feb 26, 2023 | Blog, Conversion Strategies, Research & Insights

Ever wondered why a comparison blog (X vs Y article) is important to a SaaS content marketing funnel? Well, for one, it helps you highlight what your software can do and what it can’t. Plus, it’s an easy way to build trust, steal competitor mindshare, and...
Toggl track vs. Clockify: The Ultimate Guide

Toggl track vs. Clockify: The Ultimate Guide

by Tobi Cyprain | Feb 7, 2023 | Blog, Research & Insights, Software Reviews

Time-tracking apps aren’t just tools—they are stolid billable hours. Obviously, that’s the case for freelancers, but as you might have guessed, these tools are equally appealing to remote teams and everyone looking to capture an accurate record of how employees spend...
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