by Tobi Cyprain | May 16, 2023 | Blog, Conversion Strategies, Research & Insights
Today I will show you all the elements you need to make your B2B blog compelling… and lead to conversion. The tips I’m about to share helped me generate thousands of leads for clients and have impacted over a million dollars in sales. Here goes: Lead...
by Tobi Cyprain | May 9, 2023 | Blog, Conversion Strategies, Research & Insights
PPC expert takes the stand. “Your Honour, within the past year, 50% of our marketing spend went to on-page SEO—keyword research and blog writing—I never said a word. But as we can see, things have changed. SEO is no longer what it used to be. Search engines now...
by Tobi Cyprain | Feb 26, 2023 | Blog, Conversion Strategies, Research & Insights
Ever wondered why a comparison blog (X vs Y article) is important to a SaaS content marketing funnel? Well, for one, it helps you highlight what your software can do and what it can’t. Plus, it’s an easy way to build trust, steal competitor mindshare, and...
by Tobi Cyprain | Feb 7, 2023 | Blog, Research & Insights, Software Reviews
Time-tracking apps aren’t just tools—they are stolid billable hours. Obviously, that’s the case for freelancers, but as you might have guessed, these tools are equally appealing to remote teams and everyone looking to capture an accurate record of how employees spend...
by Tobi Cyprain | Jan 21, 2023 | Blog, Conversion Strategies, Research & Insights
A troubling thought, isn’t it? You’re trying to gather information for a software comparison article but can’t wrap your mind around the features and criteria that make a comparison piece worth the read. And come to think of it, what makes your...
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