What is Digital Marketing?

Digital marketing simply means reaching out to consumers via online marketing channels such as Facebook, Twitter, LinkedIn, email, blog, pop up ads, etc. While it’s a bit complex, you don’t need a high school diploma to navigate your way around its geometry—you can think of digital marketing as a door to door sales event where you don’t have to show up in person.

In the real world, you put up a signboard to create awareness for a product or service—in the digital world, you optimize your website and social platforms to sell for you.

The notion that since I don’t have to show up in a three-piece suit or wake up as early as 6am to catch the 8:15 bus—digital marketing comes with zero constraints—has become a mantra for laziness in the industry.

When marketing online, you don’t have to be physically present. You can hide behind your Pc while in your pajamas. You can work at a preferred pace and time. But don’t for any reason think they are no constraints.

The competition online is fierce.

Every enterprise wants to rank number one on google. Every advertiser wants his/her ad to attract over a million clicks from social platforms. Every marketer wants to lead the industry conversation. However, only a few are willing to put in the hours.

We are here to help you kickstart your marketing journey, but we can’t guarantee success if you are unwilling to put in the hours. You wouldn’t need to work 10 hours a day, but you must be ready to go extra if required.

Creating A Personalised Digital Marketing Strategy

You can’t attract sales if you don’t know your ideal customers. Since its perverted to stalk consumers with no regard for their privacy, we will start by analyzing questions pertaining the necessary info needed to understand and locate your customers.

Who is Your Ideal Customer?

We wouldn’t have written this blog if we didn’t have you in mind.

We know how tiring and stressful running a successful digital marketing campaign can be. If you don’t want to waste time or burn precious calories navigating appropriate paths, provide detailed answers to every question you encounter.

Whether you are already operating from a brick and mortar store or want to create an online presence that can cater to all your business needs—you must prioritize choosing a niche market and acquiring credible info on industry trends.

If you have done that, identify your ideal customers by answering the following questions based on industry findings.

• What am I trying to sell? Books or clothing?
• Who am I trying to sell to? Which type of book or clothing am I trying to sell? Is it children wares or adult books?
• What are the needs and wants of my ideal customers? Are my ideal customer’s 5th graders or Ph.D. holders? Nursing mothers or celebrities?
• Who is likely going to require such a product or service? Young or old? CEOs or entrepreneurs? Retailers or wholesalers?

Goals of Your Ideal Customer and Your Business

As copywriters, our goal is to help our clients attract sales to their products/services, and we believe our client’s goal is to see their product yield profitable returns from a sustainable customer base.

From a general standpoint, we and our clients are trying to market the same product, but when broken down, we desire different things.

Our goal is to create marketing copies directed towards an ideal prospect; our client’s goal is to see his/her product sell within the shortest possible time.

To understand what your marketing goals are, answer the following questions;

• What am I offering to my customers?
• How does it meet their needs?
• Where and how do my gaols and my customers’ goals align?
• In what ways can my product/service help solve my consumers problems?

Answering the questions regarding your ideal customers should be done from a general viewpoint—that’s focusing on the existing trends of your niche market.

On the other hand, navigating suitable answers to the questions about your customers’ goal should be carried out based on what your business is bringing to the global market—how is your enterprise any different, and what is it offering to consumers?

How Authentic is Your Product/Service?

Before CopyTunerz was birthed, most of us in the team had little to no marketing experience. We engaged with hundreds of prospects daily when we knew we couldn’t keep up with their needs if they came knocking.

Not knowing anything about marketing didn’t only devalue our pitch’s integrity; it left us with a shallow customer base and kept us busy doing nothing.

Digital marketing provides you with the opportunity of hiding behind the screen, but that doesn’t mean the world or your prospect’s desire for value changed.

Every consumer wants a product/service that would be able to resonate well with their needs. Your product’s authenticity is vital to building a digital marketing strategy that creates a steady income source. Answer the following questions;

• What value is my product bringing to the global market?
• How does it cater to my customers’ internal, external, and philosophical needs?
• How is it any better than what’s already existing?

Identifying Niche Source

You are planning to make sales happen. You want your campaign to pull through. You want results in the fastest way possible. Then get into your customers’ head—try to know them to the last letter of their name.

Identifying niche source means sourcing out information about your ideal customer’s demographics. Since you are familiar with your customer’s needs, it’s time to look for places where individuals in line with such descriptions populate. Explore the following questions;

• Which online platform best describes my business? Do I need random comments and jokes from Facebook to attract sales or the professionalism of B2B and B2C marketing attached to LinkedIn?
• What sort of social media groups, magazines, and websites do my ideal customers frequent?
• Will I need a buyer persona to kickstart my marketing campaign, or will a random internet search suffice?

Emphasis on your Customer’s Challenges and Pain Points

Our opportunities as copywriters remain influential because the marketing sector provides room for it. Without agencies like us, running a successful digital marketing campaign would be a difficult task. Consider the following questions;

• Why/How is my product/service influential to the global market?
• Why do your consumers need my input?
• What am I offering that they can’t get elsewhere?

A lot of marketing campaigns worth millions of dollars have gone down the drain due to inadequate emphasis on the challenges and the problems they are capable of solving—endeavour to take out time to estimate the problem your business caters to in the global market.

Is the Value of Your Product Clearly Stated?

When CopyTunerz started, acquiring high paying clients was difficult. We sent out hundreds of pitches, but nothing worked. We knew nothing about showcasing our value/branding effectively.

Billions of products are sold online daily, but only a few are authentic enough to showcase the before, and after experience, consumers expect from the product.

If consumers cannot pinpoint the value your product or services is offering as soon as he/she lays eyes on your website, you would have a hard time acquiring or keeping buyers. Answer the following questions;

• What’s the before and after feel my product provides?
• Can customers comprehend what to expect before making a purchase?
• What problem/pain-point is my product or services taking off consumers’ shoulders?

Approving Your Product

You have done it all. You have stated the value of your product. You have answered all the necessary questions, targeted an audience with an industry demographic, and it’s time to create a customer avatar; Wait! One last thing!

Go back to your product, look at it as you explore these questions:

• What are the objections consumers might have regarding my product?
• Hope my packaging is good enough?
• What’s my core message and hope its sticky enough?
• What’s different about my product?

In Wrap

The phases involved in creating a personalized digital marketing strategy comes with tons of questions. Answering the above questions will help you build confidence as you design buyer personas for specific campaigns or create marketing ads to gain an edge in the industry.