What is Digital Marketing?
Digital marketing simply means reaching out to consumers via online marketing channels such as Facebook, Twitter, LinkedIn, email, blog, pop up ads, etc. While it’s a bit complex, you don’t need a high school diploma to navigate your way around its geometry—you can think of digital marketing as a door to door sales event where you don’t have to show up in person.
In the real world, you put up a signboard to create awareness for a product or service—in the digital world, you optimize your website and social platforms to sell for you.
The notion that since I don’t have to show up in a three-piece suit or wake up as early as 6am to catch the 8:15 bus—digital marketing comes with zero constraints—has become a mantra for laziness in the industry.
When marketing online, you don’t have to be physically present. You can hide behind your Pc while in your pajamas. You can work at a preferred pace and time. But don’t for any reason think they are no constraints.
The competition online is fierce.
Every enterprise wants to rank number one on google. Every advertiser wants his/her ad to attract over a million clicks from social platforms. Every marketer wants to lead the industry conversation. However, only a few are willing to put in the hours.
We are here to help you kickstart your marketing journey, but we can’t guarantee success if you are unwilling to put in the hours. You wouldn’t need to work 10 hours a day, but you must be ready to go extra if required.
TABLE OF CONTENT
Creating A Personalised Digital Marketing Strategy
You can’t attract sales if you don’t know your ideal customers. Since its perverted to stalk consumers with no regard for their privacy, we will start by analyzing questions pertaining the necessary info needed to understand and locate your customers.
Who is Your Ideal Customer?
We wouldn’t have written this blog if we didn’t have you in mind.
We know how tiring and stressful running a successful digital marketing campaign can be. If you don’t want to waste time or burn precious calories navigating appropriate paths, provide detailed answers to every question you encounter.
Whether you are already operating from a brick and mortar store or want to create an online presence that can cater to all your business needs—you must prioritize choosing a niche market and acquiring credible info on industry trends.
If you have done that, identify your ideal customers by answering the following questions based on industry findings.
- What am I trying to sell? Books or clothing?
- Who am I trying to sell to? Which type of book or clothing am I trying to sell? Is it children wares or adult books?
- What are the needs and wants of my ideal customers? Are my ideal customer’s 5th graders or Ph.D. holders? Nursing mothers or celebrities?
- Who is likely going to require such a product or service? Young or old? CEOs or entrepreneurs? Retailers or wholesalers?
Goals of Your Ideal Customer and Your Business
As copywriters, our goal is to help our clients attract sales to their products/services, and we believe our client’s goal is to see their product yield profitable returns from a sustainable customer base.
From a general standpoint, we and our clients are trying to market the same product, but when broken down, we desire different things.
Our goal is to create marketing copies directed towards an ideal prospect; our client’s goal is to see his/her product sell within the shortest possible time.
To understand what your marketing goals are, answer the following questions;
- What am I offering to my customers?
- How does it meet their needs?
- Where and how do my gaols and my customers’ goals align?
- In what ways can my product/service help solve my consumers problems?
Answering the questions regarding your ideal customers should be done from a general viewpoint—that’s focusing on the existing trends of your niche market.
On the other hand, navigating suitable answers to the questions about your customers’ goal should be carried out based on what your business is bringing to the global market—how is your enterprise any different, and what is it offering to consumers?
How Authentic is Your Product/Service?
Before CopyTunerz was birthed, most of us in the team had little to no marketing experience. We engaged with hundreds of prospects daily when we knew we couldn’t keep up with their needs if they came knocking.
Not knowing anything about marketing didn’t only devalue our pitch’s integrity; it left us with a shallow customer base and kept us busy doing nothing.
Digital marketing provides you with the opportunity of hiding behind the screen, but that doesn’t mean the world or your prospect’s desire for value changed.
Every consumer wants a product/service that would be able to resonate well with their needs. Your product’s authenticity is vital to building a digital marketing strategy that creates a steady income source. Answer the following questions;
- What value is my product bringing to the global market?
- How does it cater to my customers’ internal, external, and philosophical needs?
- How is it any better than what’s already existing?
Identifying Niche Source
You are planning to make sales happen. You want your campaign to pull through. You want results in the fastest way possible. Then get into your customers’ head—try to know them to the last letter of their name.
Identifying niche source means sourcing out information about your ideal customer’s demographics. Since you are familiar with your customer’s needs, it’s time to look for places where individuals in line with such descriptions populate. Explore the following questions;
- Which online platform best describes my business? Do I need random comments and jokes from Facebook to attract sales or the professionalism of B2B and B2C marketing attached to LinkedIn?
- What sort of social media groups, magazines, and websites do my ideal customers frequent?
- Will I need a buyer persona to kickstart my marketing campaign, or will a random internet search suffice?
- Why/How is my product/service influential to the global market?
- Why do your consumers need my input?
- What am I offering that they can’t get elsewhere?
A lot of marketing campaigns worth millions of dollars have gone down the drain due to inadequate emphasis on the challenges and the problems they are capable of solving—endeavour to take out time to estimate the problem your business caters to in the global market.
Is the Value of Your Product Clearly Stated?
When CopyTunerz started, acquiring high paying clients was difficult. We sent out hundreds of pitches, but nothing worked. We knew nothing about showcasing our value/branding effectively.
Billions of products are sold online daily, but only a few are authentic enough to showcase the before, and after experience, consumers expect from the product.
If consumers cannot pinpoint the value your product or services is offering as soon as he/she lays eyes on your website, you would have a hard time acquiring or keeping buyers. Answer the following questions;
- What’s the before and after feel my product provides?
- Can customers comprehend what to expect before making a purchase?
- What problem/pain-point is my product or services taking off consumers’ shoulders?
Approving Your Product
You have done it all. You have stated the value of your product. You have answered all the necessary questions, targeted an audience with an industry demographic, and it’s time to create a customer avatar; Wait! One last thing!
Go back to your product, look at it as you explore these questions:
- What are the objections consumers might have regarding my product?
- Hope my packaging is good enough?
- What’s my core message and hope its sticky enough?
- What’s different about my product?
In Wrap
The phases involved in creating a personalized digital marketing strategy comes with tons of questions. Answering the above questions will help you build confidence as you design buyer personas for specific campaigns or create marketing ads to gain an edge in the industry.
- Software Comparison: The Definitive Guide - 28/12/2023
- Factual Vs. Opinion-based Software Reviews: Which Converts Best? - 11/10/2023
- Is Writesonic Any Good for SaaS Content Writers? - 09/10/2023
Factual Vs. Opinion-based Software Reviews: Which Converts Best?
If you want people to develop an interest in a SaaS tool, you must learn to write SOLID software reviews. By solid, I mean reviews optimized for conversion. Content that can: Pull in noteworthy traffic, Make people care, And increase sign up. There are two ways...
Is Writesonic Any Good for SaaS Content Writers?
What is Writesonic, Exactly? Writesonic is an AI tool you can use to turn simple prompts into amazing content. It bills itself as the best AI platform for people who want to transform their digital presence. In other words, it's NOT just a text-based tool. ...
8 Reasons Your B2B Blogs Are Not Converting
Ready to eliminate all the conversion blockers making readers not wholeheartedly engage with your B2B blogs? Awesome! This post contains eight actionable tips, tricks, and strategies you can use to create human-to-human blogs people love. Let’s get started. ...
Very interesting information!Perfect just what I was looking for!
You have mentioned very interesting points! ps decent web site.
I used to be recommended this website by means of my cousin. I am now not positive whether this put up is written through him as nobody else recognize such precise approximately my trouble. You’re amazing! Thanks!
I’ve recently started a web site, the information you offer on this site has helped me greatly. Thank you for all of your time & work.
I am glad to be a visitor of this stark site! , appreciate it for this rare info ! .
Very interesting points you have observed, thankyou for putting up. “These days an income is something you can’t live without–or within.” by Tom Wilson.
Hey! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my apple iphone. I’m trying to find a theme or plugin that might be able to fix this problem. If you have any suggestions, please share. Thank you!
Hello! I know this is somewhat off topic but I was wondering which blog platform are you using for this website? I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.
Thank you, I have just been looking for info about this subject for ages and yours is the greatest I have discovered so far. But, what about the conclusion? Are you sure about the source?
As I website owner I think the written content here is real fantastic, thanks for your efforts.
I will right away clutch your rss feed as I can’t find your e-mail subscription link or newsletter service. Do you’ve any? Please allow me recognise in order that I may subscribe. Thanks.
Great – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all the tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, website theme . a tones way for your client to communicate. Nice task.
Hi there! Do you use Twitter? I’d like to follow you if that would be ok. I’m definitely enjoying your blog and look forward to new posts.
Hiya, I’m really glad I have found this info. Nowadays bloggers publish just about gossips and web and this is actually irritating. A good website with exciting content, that’s what I need. Thanks for keeping this site, I’ll be visiting it. Do you do newsletters? Cant find it.
Very interesting details you have noted, appreciate it for putting up. “These days an income is something you can’t live without–or within.” by Tom Wilson.
That is the precise weblog for anybody who needs to search out out about this topic. You notice a lot its almost onerous to argue with you (not that I truly would want…HaHa). You definitely put a brand new spin on a subject thats been written about for years. Nice stuff, simply nice!
you’re actually a just right webmaster. The web site loading speed is incredible. It kind of feels that you are doing any unique trick. Moreover, The contents are masterwork. you’ve performed a excellent task in this subject!
What Is Sumatra Slim Belly Tonic? Sumatra Slim Belly Tonic is a weight management formula that is said to eliminate excess body fat naturally.
I was reading through some of your content on this website and I conceive this internet site is very informative ! Keep putting up.
very good put up, i definitely love this web site, keep on it
I enjoy, lead to I discovered just what I used to be having a look for. You’ve ended my 4 day lengthy hunt! God Bless you man. Have a great day. Bye
But wanna say that this is very helpful, Thanks for taking your time to write this.
I have been browsing online greater than 3 hours these days, yet I never found any interesting article like yours. It’s beautiful price enough for me. Personally, if all site owners and bloggers made excellent content material as you probably did, the net will probably be much more useful than ever before.
That is the fitting weblog for anybody who needs to find out about this topic. You realize a lot its nearly onerous to argue with you (not that I actually would want…HaHa). You positively put a brand new spin on a topic thats been written about for years. Great stuff, just great!
I?¦ve been exploring for a bit for any high quality articles or weblog posts on this sort of house . Exploring in Yahoo I ultimately stumbled upon this site. Studying this information So i am satisfied to convey that I have a very excellent uncanny feeling I found out exactly what I needed. I such a lot indisputably will make certain to don?¦t disregard this site and give it a glance regularly.
very good publish, i actually love this web site, keep on it
I love the efforts you have put in this, thank you for all the great posts.
Hello.This article was extremely fascinating, especially because I was investigating for thoughts on this subject last couple of days.
Woah! I’m really digging the template/theme of this blog. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between user friendliness and visual appeal. I must say you have done a excellent job with this. Also, the blog loads extremely quick for me on Opera. Exceptional Blog!
This design is spectacular! You definitely know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!
Good web site! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified when a new post has been made. I have subscribed to your RSS which must do the trick! Have a great day!
Very interesting information!Perfect just what I was looking for! “Neurotics build castles in the air, psychotics live in them. My mother cleans them.” by Rita Rudner.
Great write-up, I am regular visitor of one¦s site, maintain up the excellent operate, and It’s going to be a regular visitor for a long time.
Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you
Hello, you used to write wonderful, but the last several posts have been kinda boring?K I miss your super writings. Past few posts are just a bit out of track! come on!
Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is wonderful, let alone the content!
You completed various good points there. I did a search on the theme and found mainly folks will agree with your blog.
Really enjoyed this article, can you make it so I receive an email sent to me every time you make a new post?
I like this web site very much so much excellent information.
Simply a smiling visitant here to share the love (:, btw great layout.
I really like what you guys are usually up too. This kind of clever work and coverage! Keep up the fantastic works guys I’ve added you guys to blogroll.
I have recently started a web site, the information you offer on this site has helped me tremendously. Thanks for all of your time & work.
Deference to website author, some wonderful information .
Simply wish to say your article is as amazing. The clarity in your post is simply spectacular and i can assume you’re an expert on this subject. Well with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please keep up the rewarding work.
Hello my family member! I want to say that this article is amazing, nice written and come with approximately all vital infos. I’d like to peer more posts like this .
I do enjoy the way you have framed this specific challenge and it really does provide me some fodder for consideration. Nonetheless, because of what precisely I have experienced, I simply just trust as the commentary stack on that people stay on point and don’t start on a soap box associated with the news du jour. All the same, thank you for this superb point and although I do not necessarily agree with it in totality, I value your standpoint.
Thanks a lot for sharing this with all folks you actually recognise what you are speaking approximately! Bookmarked. Please additionally visit my site =). We could have a hyperlink change agreement between us!
I adore forgathering useful information , this post has got me even more info! .
This is really interesting, You’re a very skilled blogger. I have joined your rss feed and look forward to seeking more of your fantastic post. Also, I have shared your web site in my social networks!
I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100 sure. Any suggestions or advice would be greatly appreciated. Many thanks
I was just looking for this information for a while. After 6 hours of continuous Googleing, finally I got it in your site. I wonder what’s the lack of Google strategy that do not rank this kind of informative websites in top of the list. Usually the top web sites are full of garbage.
Thanks for your own work on this blog. Debby delights in managing research and it’s really simple to grasp why. We all learn all of the powerful manner you present both interesting and useful tactics through the blog and therefore encourage contribution from people on the article then my princess is actually understanding so much. Take pleasure in the remaining portion of the new year. You have been conducting a really great job.
Hello my family member! I want to say that this article is amazing, nice written and include approximately all important infos. I’d like to peer extra posts like this.
Very good written story. It will be useful to anybody who usess it, as well as me. Keep up the good work – can’r wait to read more posts.
Thanks for a marvelous posting! I really enjoyed reading it, you will be a great author.I will remember to bookmark your blog and definitely will come back in the future. I want to encourage yourself to continue your great writing, have a nice evening!
Real informative and wonderful structure of content, now that’s user pleasant (:.
Greetings from Carolina! I’m bored to tears at work so I decided to browse your blog on my iphone during lunch break. I enjoy the knowledge you present here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyways, very good site!
I like this post, enjoyed this one thanks for putting up. “I would sooner fail than not be among the greatest.” by John Keats.
Woah! I’m rewally diggikng tthe template/theme of this blog.
It’s simple, yeet effective. A lot off times it’s hard to gett that “perfect balance” between usability and visual appearance.
I mudt sayy that you’ve done a awesome job witgh this.
In addition, the blog loads extremely quic ffor mme oon Chrome.
Excellent Blog!
Yourr mean oof describing everything iin this post iis genuinely good,
every onee bee capable of easily be aware of it, Thanks a lot.
Hello I amm sso excited I found your blog page,
I really found yoou byy mistake, whikle I wwas searching onn Digg ffor somethingg else, Nonethelss I am hewre noww aand would jut likoe tto saay chewers ffor a
marvelus poist and a all roujd enjoyable bblog (I also lovge the theme/design), I don’t
have tjme to read throkugh it all at the minute but I
ave boikmarked it and also included yor RSS feeds, soo when I havee timee I wil bbe bazck too read muchh more, Please
doo keep upp the awesome work.
I’ve been surfing on-line greater than three hours these days, yet I never discovered any attention-grabbing article like yours. It¦s beautiful price enough for me. In my view, if all webmasters and bloggers made good content as you did, the net will probably be much more useful than ever before.
I’ve recently started a blog, the information you offer on this site has helped me greatly. Thanks for all of your time & work. “The man who fights for his fellow-man is a better man than the one who fights for himself.” by Clarence Darrow.
What¦s Going down i’m new to this, I stumbled upon this I’ve found It absolutely useful and it has helped me out loads. I hope to contribute & help other users like its helped me. Good job.
I simply could not go away your web site before suggesting that I really loved the usual info an individual provide for your visitors? Is gonna be again continuously in order to investigate cross-check new posts.
Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!
A person essentially help to make seriously posts I would state. This is the very first time I frequented your website page and thus far? I amazed with the research you made to create this particular publish extraordinary. Magnificent job!
What a maerial of un-ambiguity annd preeserveness of valuable knowledge about unpredicted emotions.
certainly like your web site however you have to check the spelling on several of your posts. A number of them are rife with spelling problems and I to find it very troublesome to inform the reality however I¦ll surely come back again.
Hiya! Quik question that’s entirely ooff topic. Do youu knlw hoow to make your site mobile friendly?
My website looks wsird when browxing froim my iphone 4.
I’m tying too find a thbeme or pluhgin that might be aboe tto ffix thnis issue.
If yyou haqve any suggestions, please share. Cheers!
This post provides cleazr idera in suplport off thhe new
viewers of blogging, tyat truly how tto doo ruunning a blog.
Fantstic items froim you, man. I’ve consider your stuff previous tto andd you’re simply extremesly excellent.
I actully like whhat yoou have gott right here, ceertainly like wht you’re saying annd thee way iin which iin which
you are saying it. Yoou make iit enjoyazble and you sstill caare for tto keep it smart.
I cant wait to llearn ffar more from you. This is really a grsat site.
I’m really enjoying the design and layout of your blog.It’s a very easy on the eyes which makes it much more enjoyable for me to comehere and visit more often. Did you hire out a developer tocreate your theme? Great work!
Firxt off I want to saay antastic blog! I hhad a quick question that
I’d like to ask iff yoou do nott mind. I was inhterested too find ouut how youu center yourself annd
clear yiur head prior too writing. I have hhad dfficulty clearing
my mind iin gettfing my thoughts out there. I truly doo enjoy
writing but iit jjst seemjs like thee first 10 to 15 minutews arre lost just trting to figure ouut how too begin. Any ideas or
hints? Thanks!
ivermectin 4 ivermectin 6 – ivermectin 250ml
I have been surfing online more than three hours as of late, but I never discovered any fascinating article like yours. It is beautiful value enough for me. Personally, if all website owners and bloggers made just right content as you probably did, the internet shall be a lot more helpful than ever before. “When the heart speaks, the mind finds it indecent to object.” by Milan Kundera.
Muchos Gracias for your blog article.Much thanks again. Really Cool.
I am so grateful for your post.Really thank you! Awesome.
Very informative post.Really looking forward to read more. Great.
Thanks , I have recently been looking for information about this topic for ages and yours is the best I have discovered so far. But, what about the conclusion? Are you sure about the source?
Hi! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup. Do you have any solutions to stop hackers?
This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say excellent blog!
I’m extremely impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it is rare to see a nice blog like this one today..
It is the best time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or advice. Maybe you could write next articles referring to this article. I desire to read more things about it!
You are my aspiration, I possess few web logs and very sporadically run out from to post .
provigil pill provigil for sale – modafinil provigil
provigil side effects provigil generic provigil generic
Hey There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and return to read more of your useful info. Thanks for the post. I will certainly return.
I’m now not certain where you are getting your info, however great topic.I needs to spend some time learning much more or working out more.Thanks for magnificent information I used to be on the lookoutfor this information for my mission.
Somebody necessarily lend a hand to make critically posts I would state.
wonderful issues altogether, you simply gained a emblem new reader. What may you suggest in regards to your post that you just made some days in the past? Any certain?