by Tobi Cyprain | Oct 12, 2021 | AI/Human Blogs, Blog, Research & Insights
Who else is tired of the ‘find a SaaS Niche’ cliché? Everywhere you go. Every site you check. And every expert you ask; the same big talk of niching down. We both know that you want to niche down. You want to find the perfect market and interact with the right...
by Tobi Cyprain | Aug 20, 2020 | AI/Human Blogs, Blog, Research & Insights
Before we get started, hope you know how to conduct ICP research. If NO, kindly explore this piece. Otherwise, this article wouldn’t make much sense. Alright, with that in mind, let’s cut to the chase. A lot of well-meaning marketers reluctantly rely on...
by Tobi Cyprain | Aug 20, 2020 | AI/Human Blogs, Blog, Research & Insights
Buyer Persona, Customer Avatar, Idel Customer profiles (ICP), or Marketing Persona. If you have been trying to give your product a substantial footing in any competitive industry, you must have come across one of the terms above. A buyer persona, customer avatar, ICP,...
by Tobi Cyprain | Aug 19, 2020 | AI/Human Blogs, Blog, Research & Insights
Are you out to ‘compete’ or ‘dominate?’—if you are here to compete, please ignore this marketing piece—otherwise, let’s set new industry standards. Ave Maria cosmetics was created in 2007 with zero clientele and zero funds to run a marketing campaign. Situated...
by Tobi Cyprain | Aug 18, 2020 | AI/Human Blogs, Blog, Research & Insights
Are you stuck trying to convert prospects to leads? Having a hard building time building your online presence? Sent tons of marketing emails, yet no result to show? No need to panic; we are here to help you scale through. To avoid confusion halfway, let’s start by...
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