by Tobi Cyprain | Oct 31, 2022 | Blog, Conversion Strategies, Research & Insights
Harsh truth! As a B2B writer, you’re not going to end up with a truckload of bestsellers or a celebrity career. You might not even get the chance to write a book. In reality, you are a hidden, unknown ghostwriter unable to author 80% of the blogs you stayed up all...
by Tobi Cyprain | Oct 25, 2022 | Blog, Conversion Strategies, Research & Insights
Indeed, B2B writing is sometimes boring. As a B2B writer, you’ll have to deal with a landmine of vague and generic content briefs daily. At some point, it does get tiring. And in most cases, it leaves you with two choices; Start outsourcing work. Or find a way to...
by Tobi Cyprain | Oct 12, 2021 | AI/Human Blogs, Blog, Research & Insights
Who else is tired of the ‘find a SaaS Niche’ cliché? Everywhere you go. Every site you check. And every expert you ask; the same big talk of niching down. We both know that you want to niche down. You want to find the perfect market and interact with the right...
by Tobi Cyprain | Aug 21, 2020 | Blog, Conversion Strategies, Research & Insights
What’s the first thing that comes to mind when marketing your product or services? Is it the value it’s providing? The benefits it’s offering? Or the customers it’s serving? Indeed, you need to consider all three when creating a business. But when...
by Tobi Cyprain | Aug 20, 2020 | AI/Human Blogs, Blog, Research & Insights
Before we get started, hope you know how to conduct ICP research. If NO, kindly explore this piece. Otherwise, this article wouldn’t make much sense. Alright, with that in mind, let’s cut to the chase. A lot of well-meaning marketers reluctantly rely on...
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