Want SaaS comparison content that drives real results?
You’ve come to the right place. 😊 Copy Tunerz is a one-stop shop for actionable SaaS content writing advice, themed software reviews, and evergreen SaaS conversion strategies.
"Excellent content writer"
"Knows his stuff"
"Brilliant & intuitive"
What Copy Tunerz is all about
If you’ve ever wondered: “Where can I get PRACTICAL SaaS comparison content writing advice that gets results?”, You’re in the right place.
My effective & ever-evolving comparison content writing strategies have helped me work with 7+ SaaS brands within the last five years.
” Tobi is a reliable and responsible writer with many interesting ideas and a good understanding of SEO.”
9 tenets of themed comparison content…
📌 If a comparison content doesn’t have a recurring theme—an overall WHY—it will only attract as many sign-ups as drop-offs.
📌 Differentiation terms like “best for small business or perfect for large enterprise” are cliches. Always put context into perspective by starting with WHY.
📌 Differences are simply differences. Regardless of how small or big the distinctions might be, every tool is useful; just not to everyone.
📌 Conversion metrics are relevant, but they never tell the whole story.
📌 SEO is not the be-all and end-all of a software comparison campaign. It’s simply a distribution strategy.
📌 If you want to inspire users to subscribe to a SaaS, arm them with all they need to stay confident in their decisions, even if the decision doesn’t favor your SaaS.
📌 Writing an all-inclusive comparison content is a fool’s errand; ultra-specificity is key.
📌 Not all potential users are a good fit. It’s okay to write off subscribers who don’t believe in your brand’s WHY.
📌 SaaS comparison does not necessarily revolve around the good, better, and best comparative. Every brand is the best in its own right.
About Tobi Cyprain
I’m a SaaS content writer with a flair for themed comparative content—simple write-ups that help people understand how a tool fits into their creative lives, values, and beliefs.
I write for myself and soulful SaaS brands that require my services, e.g., XRguru, Heatmap.com, TrueFanz, Sender.net, etc.
Here are the types of comparison content I create: